COCO FLIP
Coco Flip create character-rich furniture and lighting, in Naarm (Melbourne), for design-conscious homes worldwide. Founded in 2010 by Kate Stokes and Haslett Grounds, the much-loved studio is an integral part of the Australian design community. In 2019, just before their ten year anniversary Kate and Has engaged JAC AND to refresh their brand — a project that kicked off a valuable partnership.
BRAND HARMONY.
Between 2010 and 2019, Kate and Has worked diligently to hone their craft and nurture a strong community, building a great reputation along the way. Part celebration, part necessity, it was time to bring their brand up to speed. Together, we crafted a strategy to retain authenticity and character while demonstrating maturity. Story, colour, typography and imagery all sing in harmony to form a refined brand that appeals to a design-conscious audience while keeping its feet on the ground.
“This was an opportunity for us to evaluate where we'd come from and where we were headed. For us, it wasn't just about aesthetics but a more extensive review of our messaging, tone, clientele, and positioning.”
DESIGN WITH PERSONALITY.
Coco Flip designs imbue commercial and residential spaces with personality and warmth, both their service and products balance sophistication and character effortlessly. To tell their story with clarity, their brand needed to do the same. All design decisions are intentionally made to reflect Coco Flip’s tone, approach and ethos. From tactile paper stocks and subtly playful typography to local-first production — every element plays an important part in the narrative.
WHEN BUSINESS AND BRAND SPEAK THE SAME LANGUAGE, CONNECTIONS FORM EASILY.
EVOLVING VALUE.
Coco Flip is a small design business run by adept creatives, which means growth, change and collaboration. The brand was created with this in mind. Easy-to-navigate visuals and templates offer a systematic approach to roll-out, ensuring consistency in outputs across teams. A close relationship built on trust allows us to scale our input dependent on value. From big-picture thinking through to a fresh set of eyes across marketing collateral — we’re there for the ride.
“We continue to approach JAC AND whenever we need a sounding board for art direction, new printed collateral, website design, or sometimes just for a bit of general external feedback and a good business chat. They're always so clear and strategic in their advice and a quick chat can help to bring us clarity and purpose when we're working on a project.”
PARTNERING WITH PURPOSE.
Beginning with strategy and a comprehensive understanding of Coco Flip’s trajectory has allowed us to work in true partnership with Kate and Has. A clear line of communication and a healthy respect for each other means we can help them get where they want to go. We bring our best selves to the table, offering meaningful ideas and honest feedback, because we really want them to succeed.
“JAC AND has helped us to level up in so many ways. It has been invaluable to be able to call on their knowledge, experience, and skills to execute marketing campaigns and help grow our brand awareness."
"Over the years that we've been working together, our business has grown significantly and I attribute a lot of that growth to new strategies that JAC AND have helped us implement. We have developed a wonderful rapport and trust.”
Folio shots by Jill Haapaniemi and Pier Carthew.
